Mandych O. Agricultural Enterprises Competitive Development Strategies: the theory, methodology, practice

The dissertation is devoted to the development of theoretical and methodological principles and practical recommendations for the generation, implementation and implementation of strategies for the competitive development of agrarian enterprises. The concept of the generation, implementation and development of competitive strategies for different-sized agricultural enterprises, which is based on creating a system of competitive advantages based on the introduction of component elements and tools for logistic and marketing activities in strategic management, taking into account the principles of effective development of agricultural production. Identified methodological approach to strategic management of the development of competitive agricultural enterprises through the formation of strategic areas of economic activity by establishing criteria of scale, building a competitive type definition of the target market and the intensity of competition between economic operators conditions in markets Object distinguishing features The formation of the target consumer demand, according to which there are two directions of obtaining competitive advantages, which m To use as separate elements or integral system, in particular, changes in the logistic activity of the agrarian enterprise by reducing the cost of production and sales of products on the basis of vertical and horizontal integration, the formation of long-term mutually beneficial links between the subjects of the spheres of production, circulation and consumption of agricultural raw materials , As well as through the introduction of marketing activities in the management of agrarian enterprises. Conceptually grounded architecture and architectonics of the mechanism of forming strategies for the competitive development of agrarian enterprises.