Studinska G. Тheoretical and methodological bases of the branding in system of management of the competitiveness national economy

Object is the branding as a system-creating factor for increasing the competitiveness of the national economy; goal is to develop a theoretical and methodological basis and methodological guidelines and recommendations about the branding in the system of managing the competitiveness of the national economy; methods - market and system, dual and functional, system-behavioral, managerial, synergetic, situational, morphological, semantic analysis, dialectics, monographic examination and generalization, economic-statistical, financial analysis; novelty is in the development and scientific substantiation of the theoretical and methodological basis, methodological guidelines and recommendations about the branding in the system of managing the competitiveness of the national economy; results is in the development of the theoretical and methodological basis and methodological guidelines and recommendations about the branding in the system of competitiveness management of the national economy, which creates conditions for improving its efficiency; the results - development of scientifically-substantiated methodically-completed recommendations regarding introduction of the branding in the system of managing the competitiveness of the national economy; Implementation in: Ministry of Economic Development and Trade of Ukraine (certificate № 3011-06 / 32801-08 from 02.10.2015); Malinsky City Council of Zhytomyr Region (certificate № 441 from 05.26.2015); LLC "First Tube Works" (Kiev) (certificate № 497 from 09.28.2015); the publishing house "Volyn" (Zhytomyr) (certificate № 57 from 01.10.2015), the Institute of International Relations of the National Aviation University (reference № 107/15 from 06.07.2015); LLC "International Academy of Business and Information Technologies" - in trainings on branding (reference number 1/18 from 18.02.2015)