Bigunova N. Positive Evaluation: from a Cognitive Judgement to a Communicative Utterance

The research explores the cognitive pragmatic properties and regularities of Positive Evaluation communicative manifestation. It reports on pragmatic peculiarities of a cognitive judgement production and its transformation into a communicative utterance. The work formulates research methodology of a new linguistic trend - cognitive communicative axiology of reproduced discourse. The monograph provides a positive evaluative taxonomy of approval, praise, compliment and flattery speech acts, functioning in English Literary Discourse and Film Discourse. The illocutionary aims and the perlocutionary effect of approval, praise, compliment and flattery speech acts have been outlined. Positive evaluative utterances have also been explored by means of Conversation Analysis as tactics realising certain communicative strategies, as well as initiating, responding and follow-up communicative moves.