Peresadko G. Methodology basis of marketing researches of the sales market of industrial enterprises of Ukraine.

Dissertation is devoted to the development of theoretical and methodological foundations and practical tools for organization and conduct marketing researches of the sales market of industrial en-terprises of Ukraine. In this paper the essence of marketing research of industrial enterprises is deep-ened; the concept and key principles for multiplexing mechanism introduction are developed; meth-odology for structural evaluation of capacity sales market industrial enterprises is proposed; the effec-tiveness of the channels of influence on capacity sales market industrial enterprises of mechanical en-gineering and the chemical industry in Ukraine are theoretically and empirically proved; concept and tools for assessing of the formation conditions of supply and demand for sales market of industrial enterprises are developed; theoretical and methodological basis of the strategic marketing research are investigated; methodology and instruments for assessment of dynamic stability of market position industrial enterprises are proposed; methodology and tools for the formalization of bilateral relations between development indicators of industrial enterprises and macroeconomic environment are devel-oped.