Bahorka M. Marketing strategy of ecologization of agrarian enterprises production: theory, methodology, practice

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0518U000721

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

17-07-2018

Specialized Academic Board

Д 44.887.01

Essay

The purpose of the dissertation is to substantiate theoretical and methodological principles and to develop practical recommendations for the formation of a marketing strategy for environmentalizing the production of agrarian enterprises, and to generalize the essential characteristics of marketing strategies, their classification and the reasons for their formation.

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