Deineha O. Information support of marketing decisions making by an industrial enterprise under uncertainty conditions

Object - the process of managing the marketing activity of an industrial enterprise under conditions of an indefinite market environment; the goal is to develop and substantiate theoretical and methodological positions, methodological approaches and recommendations for the permanent informational support of making marketing decisions by an industrial enterprise under conditions of an indefinite environment; methods - historical, dialectic, system approach, morphological analysis, TEMPLES-analysis, expert evaluations, economic analysis, graphical, statistical methods of research, structuring, economic-mathematical modeling, correlation analysis; Novelty - consists in the development and substantiation of theoretical and methodological and methodological provisions and recommendations for the permanent informational support of making marketing decisions of industrial enterprises in conditions of uncertainty; results - development and scientific substantiation of theoretical and methodological provisions and recommendations regarding the support of making marketing decisions; implemented - by the group of enterprises "Petecki", the Republic of Poland (certificate number 527 from 09.06.2017); Rivne Regional State Administration (certificate number 227 from 17.06.2017); Rivne city council (certificate number 01/314 from 18.10.2017); PJSC "Rivne Factory of Non-woven Materials" (certificate number 178 from 04.06.2017); PPF "Torgbud-service" (certificate number 66/8 from 10.07.2017); LLC "OSTVA" (certificate number 21/07 from 21.07.2017); Private enterprise "Ukr-Petrol" (certificate number 349 from 21.06.2017); PRAT "Rivne-Boroshno" (certificate number 241 from 16.06.2017); TJDV "Elteh" (certificate number 121 from 12.10.2017); in the educational process of the Rivne State Humanitarian University (certificate number 247 from 28.11.2017), Rivne Institute of Slavic Studies, Kyiv Slavic University (certificate number 54 from 20.10.2017).