Babiy I. Strategic management of enterprises foreign economic activity in conditions of integration processes activation.

The dissertation is devoted to the development of theoretical and methodological foundations and practical recommendations for the construction and implementation of the strategic management mechanism of foreign economic activity of machine-building enterprises under the conditions of integration processes activation in the WTO markets. Variants of the method of scenarios in determining the priority of strategic goals of the enterprise are substantiated; the methodical foundations for prioritizing the strategic objectives of the enterprise are structured. The stages of assessing the competitive advantages of the company when entering the globalized markets of the WTO with the definition of indicators and conceptual foundations for the formation of enterprise management external goals at the level of the use of the enterprise market mechanisms are grounded. Was proposed diagnostics of the enterprises competitiveness, aimed at activation of foreign economic activity. Has been made the study of the internal and external factors interaction influence on the export-import activity of the enterprise, as well as expert thorough research in the management personnel of machine-building enterprises on the internal and external factors, which have the most influence on the activation of foreign economic activity of the investigated enterprises of Khmelnytsky region. The proposed list of the main directions of growth the amount investment inflow from other countries of the world, as well as directions of managerial approaches improvement to the development of the investment sphere in the machine-building industry. The strategic profile of the FEA of machine-building enterprises has been developed on the basis of the diagnostics of the external environment and factors influencing development under the conditions of functioning of the WTO. The chart of modeling of the pattern-method in forecasting the development of foreign economic activity of enterprises is given; the place of the scenario (the basis of the goal tree) is determined for the development of foreign economic activity in the aggregate of the components of the pattern-method system.The conceptual directions are offered on the basis of introduction of structural and organizational changes at the machine-building enterprise with the purpose of activation of foreign economic activity. The basis of the formation and implementation of the proposed integration strategy for the development of foreign economic activity is revealed; the sequence of processes and controlling implementation stages in the system of strategic management of the FEA of the machine-building enterprise with the corresponding tasks and the algorithm for constructing the model of the mechanism of strategic management of the foreign economic activity of the enterprise in the conditions of the WTO. The structural-logical model is created of the mechanism of strategic management of the machine-building enterprise FEA under the conditions of membership in the WTO. Methodical approaches to the formation of organizational and functional structure are offered to the strategic management mechanism of foreign economic activity in machine-building enterprises; Peculiarities of the strategy of development of foreign economic activity as the basis of the model of the mechanism of strategic management of foreign trade activities in the WTO.