Chukurna O. Marketing pricing of machine-building enterprises in the conditions of globalization

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0519U000654

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

05-09-2019

Specialized Academic Board

Д 41.052.10

Odessa National Polytechnic University

Essay

Object – is the process of marketing pricing of machine-building enterprises in the conditions of globalization; purpose – is to develop conceptual, methodological and methodical foundations of marketing pricing of machine-building enterprises in the conditions of globalization; methods – systematic approach, analysis and synthesis, methods of theoretical generalization, methods of induction and deduction, semantic-structural analysis, philosophical-historical analysis, monographic analysis, terminological analysis, method of classification and typology, graphoanalytic method, statistical methods, method of financial analysis, methods of correlation- regression analysis, linear regression method, vector autocorrelation (VAR) model and ARIMA model, variance analysis; novelty - is to develop conceptual, methodological and methodical foundations of marketing pricing of machine-building enterprises in the conditions of globalization; results - scientifically substantiated and methodologically completed recommendations regarding the development and implementation of methodological support for marketing pricing of machine-building enterprises in the conditions of globalization; implemented –Scientific and Production Association «Diskret» (certificate № 21/12 of December 21, 2012); PJSC «Umanfermmash» (certificate № 25 of 26.04.2015); LLC «Telecard-Device» (certificate № 7 of 18.06.2015); Supplemented Liability Company «Pervomayskdieselmash» (certificate № 212 of 05.03.2016); LLC «TOOR» (certificate № 0022 of 21.12.2017); LLC «Odeskabel» (certificate № 7-Ex. of 24.01.2019); LLC «Kryvoozersk Food Processing Plant» (certificate № 31 of 09.06.2017); FDI «McDonald's Ukraine» (Certificate № 115 of 20/04/2017); LLC «Vygodyanskoe» (reference № 2481001256 of 15.06.2017); LLC «Unicom Trade» (certificate № 121 of 26.11.2018); Suvorov District Administration of the Odessa City Council (certificate №. 01-04-4 / 18-v. of January 15, 2018); Municipal Enterprise "Municipal Guard" of the Odessa City Council (certificate № 112 of 20.12.2016); Office of the Police of Security in the Odessa region of the National Police of Ukraine (certificate № 5 of 08.06. 2017); the results of the dissertation were used in the educational process of the Odessa National Polytechnic University in the educational and methodological materials on the disciplines "Marketing" and "Marketing Pricing" and diploma design (certificate № 587 / 158-06 of 12.03.2019); in courses of lectures on economic disciplines and in diploma design of the Higher Technical School (Katowice, Poland, certificate w / n of 12.02.2019) and Academy of Management and Administration (Opole, Poland, certificate w / n of 01.03. 2019).

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