Halchynska Y. Development of the Bioenergy Market of Ukraine on the Principles of Marketing

The dissertation is devoted to the research of theoretical, methodological and applied aspects of development of the bioenergy market of Ukraine on the basis of marketing. The categorical conceptual apparatus, peculiarities and conceptual foundations of the development of the bioenergy market using marketing support are analyzed and specified. The classification features of bioenergy resources are substantiated. Methodological principles of studying the bioenergy market based on the application of system-synergetic approach are generalized; the methodology of bioenergy market research has been developed; indices of development of market processes and criteria of their efficiency have been determined. The state of energy supply of the Ukrainian economy has been analyzed, the biomass potential in the agrarian sector has been evaluated, and the potentials for the development of the bioenergy market based on marketing principles have been identified. Strategic directions of development of the bioenergy market of Ukraine are substantiated. Scientific approaches to bioenergy market segmentation improved; developed a system of means to activate the demand for biofuels; a description of the marketing activity of the subjects of the bioenergy market; value chains are built and pricing factors are specified. The organizational and functional mechanism of creation of bioenergy clusters has been developed; forecasting of bioenergy market development based on adaptive biomass potential calculation; the ways of improving the state regulation of this market are proposed.