Hudz Y. The strategy of formation and development of the economic potential of processing enterprises of agro-industrial complex

The main focus is on the formation of conceptual approaches to the development strategy of the economic potential of processing enterprises, which are based on modern resource theory and the study of the institutional basis of support for agricultural enterprises. Considerable attention is paid to the study of modern resource theory based on endogenous factors of competitive advantage formation, namely, on special, unique combinations of material and non-material resources of an enterprise and their management. A conceptual model of the development strategy of the economic potential of the processing enterprises of the agro-industrial complex has been built based on the categorical apparatus, principles, tools and postulates of the development strategy of the economic potential processing enterprises based on morphological development platforms. A method has been developed for determining the level of provision of processing enterprises of the agro-industrial complex with model factors and the level of rationality of their use and practical use of the model to predict the efficiency index of the economic potential of the processing enterprises of the milling industry provides for estimating the forecast for reliability and determining the , the maximum value of the studied result. A reintegration model has been proposed for restoring the destroyed potential of enterprises of processing enterprises of the agro-industrial complex in Donbass based on the use of the balance method and analysis of the reintegration process tables.