Farat O. Theoretical and methodological approaches to ensuring the business entities competitiveness on the basis of the innovation clusters development

The dissertation proposes a new solution to the scientific problem - improvement of existing and development of new methodological, conceptual and methodological-applied provisions for ensuring the competitiveness of business entities on the basis of the development of innovative clusters in the national economy. From the standpoint of combining a number of scientific approaches, the concept of ensuring the competitiveness of innovative clusters in the national economy has been advanced and substantiated. On the basis of this concept it is proven that the development of innovation clusters is most appropriate on the basis of institutional-organizational scenario. It is justified that the implementation of this scenario raises a number of problems that cause the imbalance in interests of the entities participating in the innovation clusters and as a consequence, reduce the level of competitiveness of the innovation clusters. As a result of identifying these problems and developing methodological tools for counteracting them, innovation clusters get the opportunity to make rational management decisions on the basis of a science-applied approach to ensure their own competitiveness. It is proven that the development of innovative clusters characterized by high level of their competitiveness, is hampered by regulatory and legal problems, infrastructural and communication problems, and investment attractiveness problems. It is argued that the process-structural model of implementation of organizational decisions for ensuring the competitiveness of business entities that are participants of innovation clusters is polyvector. It is substantiated that entrepreneurial innovation initiatives can be implemented based on a number of typical scenarios. It is proven that the technology of selecting of the alternative scenarios of strategic development of business entities within the endogenous environment of innovative clusters should be based on a sectoral model. The proposed theoretical-practical approach for determining of the potential of development of innovative clusters, which takes under consideration levels of enterprise activity, specialization of enterprises, and interaction between them, as well as ways of turning demand into resources, which allows to determine the potential for strategic development of innovative clusters and forming of modern social-competitive attractor of ensuring of intellectual-knowhow model of national economy. It has been proven that the comparative advantages, that is, the competitiveness of the business entities that are members of the innovation clusters, should be evaluated taking into account the irrationality of their behaviors. Applying of leveled regression models and dynamic changes in values of resources within an innovative cluster it has been substantiated, that in order to determine on which level of development is given cluster, it is appropriate to determine the levels of competitiveness of innovative clusters by comparing of an integral index with the Euler number. This precise comparison method ensures the objective and precise evaluation process of the level of competitiveness of innovative clusters, that most of existing ways of evaluation lack.