Romanova A. Economic development strategy of Ukraine tourist industry in the globalization conditions

The thesis contains the scientific provisions on the content of the economic activity of the tourism industry. Methodological foundations of strategic planning and management of the tourism industry are explored. The key trends in the development of tourism and resorts of Ukraine are described. The competitiveness of the tourist sphere of Ukraine has been evaluated. The key problems and factors for ensuring the competitiveness of the tourism industry are analyzed. The results of the study of world tendencies of tourism industry development are presented. Foreign experience of effective management of tourism development is considered. The successful practices of developing and implementing the strategy of tourism development of the country are analyzed. The methodical approach of tourist targeting is offered. The strategic directions of improvement of the state strategy of development of tourist industry of Ukraine in the conditions of globalization are substantiated. Priority target audience of consumers and perspective types of tourism in the context of modernization of the tourist product of Ukraine are determined. Financial instruments for risk prevention in the tourist market have been developed. A system of favorable tax policy instruments as an incentive for the development of the national tourism industry is proposed. Estimated calculations of tourism market development were made.