Sheremet O. Provision and implementation of market strategies in the food industry: theory and methodology

The research is devoted to the development and substantiation of theoretical and methodological principles and practical recommendations for the provision and implementation of market strategies in the food industry under conditions of enhanced integration processes. The conceptual solution and scientific substantiation of the theoretical and methodological basis, methodological provisions and recommendations on providing and implementing market strategies in the food industry, which will ensure an increase of competitiveness and innovative-investment attractiveness of the branch taking into account the multicomponent component, are developed in the work. The research is aimed at solving topical scientific problems related to providing and implementing market strategies in the food industry through the concepts of the evolutionary paradigm of strategic management in the national macroeconomic environment. The methodology of providing and forming of a competitive-oriented market strategy in the food industry is proposed, which envisages a complex of basic decisions, functional actions, system intra-industry processes, and principles. The conceptual model of the foresight platform usage in providing and implementing market strategies in the food industry has been developed, which allows visualizing the probable tendency of functioning and development of the food industry entities with the orientation to parametric integration of tools of fundamental and practical orientation. The scientific and methodological support of the process of modeling the strategic goals of food industry development in the macroeconomic environment is proposed, which considers the mission, strategic orientations and functional strategies taking into account the criterion component. The conceptual basis of the objective orientation of the strategic process in the food industry has been formed, in which, due to the adaptive and multivariate model of the dynamic series, modeling of intra-industry socio-economic growth and intra-industry socio-economic cycles is provided. Approaches to the formation of the market strategy management mechanism in the food industry are offered. The conceptual framework and approaches for forming strategic priorities in the food industry are visualized. A system of strategic control in the process of providing and implementing market strategies in the food industry has been developed, which is intended for information and analytical support of the management system based on integrated assistance, in order to clarify the state of the process of providing and implementing market strategies in the food industry and to make effective strategic decisions. The configuration of management technologies for the reproduction of the optimal market strategy in the food industry has been improved, which ensures the strengthening of the competitive position of the food industry entities on the basis of vertical intra-industry integration and synergistic effect. The theoretical and methodological principles of the choice of market strategies in the food industry are investigated. The substantiation of the strategic orientation determinants for the food industry entities in the market environment, which provide instrumental support for the strategic management system, is offered. The principles of institutional regulation and management of food industry competitiveness are formed.