Khachatrian V. Management of the potential of the enterprise in conditions of eurointegration

The dissertation is devoted to the development of conceptual and theoretical foundations, methodology, scientific and methodological and practical recommendations for managing the entrepreneurial potential of industrial enterprises in terms of European integration. The genesis of the conceptual and categorical apparatus of research of the entrepreneurial potential of the enterprise is considered in the work; systematized scientific and methodological approaches to structuring entrepreneurial potential; a study of the features of antisipative management of entrepreneurial potential. The classification of factors influencing the management of entrepreneurial potential of an industrial enterprise is developed; developed a scientific and methodological approach to comprehensive economic assessment of entrepreneurial potential; substantiated conceptual and methodological principles of forming a favorable motivational and innovative environment for the development of entrepreneurial potential in terms of integration change. The author studies the business environment of light industry enterprises in terms of European integration; determined determinants of development of entrepreneurial potential of light industry enterprises in modern integration processes; the assessment of entrepreneurial potential in the system of enterprise competitiveness management was carried out. The concept of managing the entrepreneurial potential of the enterprise on the basis of a synergistic approach is formed; a system of methods for managing entrepreneurial potential in terms of European integration has been developed; innovative and motivational support for the development of entrepreneurial potential is substantiated. The components of the antisipative mechanism of entrepreneurial potential management are substantiated; the structural-logical model of the mechanism of management of enterprise potential of the enterprise taking into account foreign economic influence is constructed; the application of the cluster approach in potential management of light industry enterprises is substantiated. The concept involves the strategy of goals, principles, definitions, methods and tools. The main place in the concept belongs to the mechanisms of its implementation in the current conditions of European integration with ensuring the coherence of the interests of individual employees , the application of a cluster approach to the development of entrepreneurial potential of light industry enterprises. This approach to conceptualization will help optimize management and increase competitiveness. In contrast to the traditional approach, it has been proved that an anticipatory approach to building and implementing a mechanism for managing the entrepreneurial potential of the enterprise allows monitoring the entrepreneurial market environment, identifying weak signals of its changes, reactive approach to identifying and assessing threats and possible risks. effective management decisions for the realization of entrepreneurial potential. Systematized features of management of processes of formation and realization of business potential and results of managerial influences.