Vitkovskyi Y. Development of agricultural production innovational potential: theory, methodology, practice.

The dissertation is devoted to the decision of a scientific problem of development of innovative potential of agricultural production. The conceptual and categorical apparatus of researches of innovative potential of agricultural production is systematized and developed in the work. The substantiation of the architecture of the organizational and economic mechanism of development of innovative potential of agricultural production is executed. The influence of factors on the formation of economic and innovation potential of agricultural production entities has been identified and assessed. The methodological approach to qualitative and quantitative assessment of economic and innovative potentials of agricultural producers is substantiated. The relationship between innovation and investment activities in agricultural production with the identification of classification features of innovations. Methodological and methodical methods of managing the development of innovative potential of agricultural production are studied. The current state and directions of innovative activity in agricultural production are assessed. The sources of investments and the degree of their innovative orientation in agricultural production are identified. The dynamics of economic efficiency of agricultural production and investment attractiveness of its subjects are analyzed. The typology and architecture of the mechanisms of development of the innovative potential of agricultural production are substantiated. The tools of mobilization of innovative and economic potential of agricultural production are investigated. The directions of realization and economic consequences of innovative activity in agricultural production are determined. The mechanisms of management of development of innovative and investment activity of commodity producers in agricultural production are substantiated. Models and procedures of strategic management of innovative potential of agricultural production are developed. The concept of formation, use and development of innovative potential of agricultural production, which allows to take into account the size and scale of producers, their financial and resource capabilities, is based on creating market competitive advantages through the introduction of innovations based on the principle of coordination of goals and objectives of innovation and investment. effectiveness in managing the development of agricultural production. Identification of the methodological approach to managing the development of innovative potential of agricultural production, which is based on the situation of target markets, determining areas of competitive advantage of agricultural production and their products, the systematic implementation of organizational changes in production and marketing, which are focused on reducing the level of production costs and reducing the payback period of investments in innovative development projects. The architecture of the mechanism of development of innovative potential of agrarian production is substantiated. management in the management of regulatory bodies of agro-industrial development and commodity producers. The methodological approach to managing the development of the innovative potential of agricultural production has been improved, which is based on the consistent use of guidelines and specification of relevant innovation strategies, as well as will open opportunities to ensure the investment attractiveness of agricultural production. Factors of the state of internal and external environment of functioning of agricultural commodity producers by definition of factors of influence on the level of innovative potential and investment maintenance of economic development of agricultural production are identified. A methodical approach to qualitative and quantitative assessment of innovation and economic potentials of agricultural production has been developed and tested, which provides a step-by-step assessment of producers' readiness to perceive innovations in terms of production and management components with simultaneous generation, implementation and implementation of investment development strategies. Theoretical bases of identification of a condition of innovative activity and tendencies of changes of investment maintenance of agricultural production which provide delineation of contours of possibilities of realization of innovative activity in industrial, commercial and administrative spheres with the subsequent estimation of completeness of use of these possibilities are defined.