Khavrova K. Intellectualization of the activity of trade enterprises: concept and methodology

In the dissertation, the decision of a scientific problem concerning substantiation of methodological, conceptual and applied aspects of intellectualization of trading enterprises activity is carried out. The approaches are generalized and the concept of intellectualization of enterprise activity is specified. The functional model of management of intellectualization of trade enterprises activity with allocation within its limits of objects of management is improved. A methodological platform for managing intellectualization of activities has been developed. The formative elements of activity intellectualization, their interrelation and influence on innovative development of trade enterprises are determined. The concept of trade enterprises intellectualization has been developed. The system of factors-indicators influencing the state of trade enterprises intellectualization has been streamlined to construct a cognitive map. The influence of environmental factors on the intellectualization of commercial enterprises by the coefficient of complementarity is determined. The theoretical and methodological approach to the assessment of the components of trade enterprises intellectualization has been improved. The methodical approach to the assessment of the level of intellectually oriented component of enterprise intellectualization activity is improved. The mechanism of the formation of trade enterprises intellectualization business model is substantiated. The methodology of forming a radar system for determining the formats of trade enterprises intellectualization business model is proposed. The scientific and methodical approach to the choice of management strategy for intellectualization of trading enterprises activity is offered. The conceptual basis of the formation of motivational mechanism concerning the increase of intellectual activity of trading enterprise personnel is developed.