Zubkov S. Methodology of trade enterprises development strategy formation

Object - process of trade enterprises development strategy forming; the purpose is development and scientific substantiation of theoretical and methodological positions and practical recommendations concerning formation of strategy of development of the trade enterprises; methods - general scientific and specific; results - development of new theoretical and methodological positions concerning formation of strategy of development of the trade enterprises, novelty - the concept of trade enterprises development strategy forming, methodological basis for the trade enterprises development strategy formation, structuration the approaches of the scientific and methodological apparatus of research of trade enterprise development strategy formation processes, conceptual model and the scientific and methodical approach to formation of the organizational and economic mechanism of trade enterprise resource potential mobilization, the system of trade enterprise resource potential assessment, the scientific and methodological approach to managing the financing of trade enterprises’ main activities, the theoretical and methodological basis of trade enterprise business model supporting, the scientific and methodological approach to the trade enterprises business model competitiveness and innovation assessment, scientific and practical approach to the trade enterprise business model strategic transformation need, the methodological tools for evaluating the effectiveness of strategies for the integration of trade enterprises, scientific and practical approach to trade enterprises cluster development substantiation, the methodological basis of the development core strategic component