Slyusareva L. Competitiveness management mechanisms in the system of sustainable development of agricultural enterprises: theory, methodology, practice

The dissertation offers a substantiation of theoretical and methodological, methodological and applied principles, as well as the development of practical recommendations for the formation and operation of mechanisms for managing competitiveness in the system of sustainable development of agricultural enterprises. The author formulates a conceptual vision of the brand management mechanism in the system of agricultural marketing, which is considered as a factor in the formation of competitiveness and positioning of agricultural enterprises, using the principles of sustainable development, by highlighting the list of optimal determinants that improve strategic decisions. Indicators of loyalty to green brands compared to conventional ones. For the first time, scientifically substantiated theoretical-methodological and applied principles of building competitiveness management mechanisms in the system of sustainable development of agricultural enterprises, which are based on the study of the effectiveness of relationships between internal and external environment of the business entity, which allows adaptation that is more flexible and harmonization of internal competition. In order to best, meet the needs of the consumer and society as a whole.