Mirzoieva T. Strategy for the development of medicinal plant production in Ukraine.

The dissertation substantiates the theoretical-methodological and scientifical-practical thesis for the formation of the Strategy for the development of medicinal plant growing. The historical preconditions of production development of medicinal plants are covered, the conceptual theoretical bases of formation and functioning of this segment are defined. In particular: potent socio-economic significance of medicinal plants in today's conditions is revealed; the expediency of separating medicinal plant growing into a separate branch within the agricultural sector is substantiated; the author's definition of the term "branch of medicinal plant growing" is presented, according to the subject of the dissertation research and supported by a set of arguments; the object, subject, purpose, main functions and mechanism of functioning of the branch are defined. A classification of business entities operating in the field of medicinal plants has been developed. It is determined that the effective development of the industry requires a multi-level strategy, in connection with which the author's vision of the hierarchy of strategies is formed. Taking into account that this industry covers the cultivation of different types of medicinal crops, harvesting their wild species, primary and deep processing and interacts with a number of industries, a combination of growth is proposed to use as a model of strategic development of medicinal plant production, concentration and diversification strategies. The expediency of using strategic management tools in the construction of the scientific and methodological platform of the Strategy is substantiated - the school of design, according to which the process of comprehension is obligator, the positioning school, which considers strategy formation as an analytical process, and the business school, which presents strategy development foresight. Through a comprehensive analysis of the idea of regenerative agriculture, its economic and other advantages, principles and tools are highlighted. The relationship between medicinal crops and the goals of sustainable development and regenerative agriculture is revealed, as well as the fact that adherence to the set of their methodological principles can lead to a synergistic effect, namely: to promote effective development of the industry and achieve the Sustainable Development Goals globally.