Kalaman O. Methodology of strategy development of wine enterprises

The dissertation is devoted to the systematization and substantiation of scientific and methodological provisions and the development of scientific and practical recommendations for improving the methodology for the development of the strategy of wineries. The development strategy formation concept for a wine enterprise in the context of the science-intensiveness growth of its production is highlighted and an algorithm for the strategy methodology for the wine enterprises development is developed, which differs from the existing ones, taking into account the interconnection of its logical elements, allows to ensure the validity and consistency of research into the content of the strategy methodology for the wine enterprises development. A model of a strategy for the innovative development of a wine-making enterprise in modern economic conditions has been built and the methodological positions of developing a strategy for wine-making enterprises, based on a modern interpretation of the resource concept, have been improved. The directions for the formation and implementation of the development strategy of a wine-making enterprise by using a peak approach to strategic innovative development have been developed and a mechanism for analyzing the external environment of the functioning of wine-making enterprises by applying approaches to assessing competitiveness has been proposed. A methodology for assessing the effectiveness of wine-making enterprises is presented and the methodology of the financial strategy of the activity of wine-making enterprises is systematized, based on the application of a matrix for choosing financial strategies for wine-making enterprises J. Franchon and I. Roman.