Gribova D. Tourism industry development strategy in Ukraine.

The thesis proves that the main direction for the strategic development of tourism is stimulating domestic tourism as a diversified system of interconnected elements. The paper defines the following socio-economic aspects of the tourist activity performance in the current context. 1.Business. The purpose of functioning of any business entity is the profit maximization by increasing the level of resource base utilization efficiency. 2. Recreational. The essence of the vast majority of tourism services is recovery of the energy used by consumers or getting positive emotions, impressions. 3. Cultural. In the process of providing services, the consumer must raise his personality level, extend his degree of national consciousness as a member of society. 4.Social. The tourism industry development promotes a better social situation in the region. 5. Humanist. The basis for the effective functioning of the tourism industry is adherence to the principles of sustainable development, the conduct of sustainable business, and the formation among the population of an environmentally responsible behavior.