Robul Y. Theoretical and methodological foundations of the formation of marketing systems under the influence of the development of information technology

Object – processes of formation of marketing systems under the influence of development of information technologies in national economy; purpose – development and substantiation of theoretical and methodological bases and practical recommendations for the formation of marketing systems at the level of the national economy under the influence of the development of information technology; methods – systemic-structural approach, morphological, system-structural-functional, logical-comparative, empirical method, classification-analytical, logical-substantive modeling, economic-mathematical, functional synthesis, graphic; novelty – substantiation of the theoretical and methodological foundations of the formation and operation of digital marketing systems under the influence of the development of information technology at the level of the national economy; results – theoretical and methodological provisions of the dissertation are brought to the level of specific methods and recommendations for the development of digital marketing systems, and through them - the digital transformation of the national economy, implemented by the Dnepropetrovsk Regional State Administration (reference 591459/0 / 31-20 from August 31, 2020); Dnipropetrovsk Chamber of Commerce and Industry (reference №721 / 05-08 of August 26, 2020); Public Association Dnipro IT Community (Dnipro IT Cluster) (reference dated August 27, 2020); Ukrainian Professional Association of Marketers "Marketing Club Marketing Jazz" (reference №1 from July 15, 2020); International Marketing Business Academy, Kyiv (reference № 23 dated July 9, 2020); Nick-Electronics LLC (reference dated July 15, 2020); Black Sea branch of the State Enterprise "Administration of Seaports of Ukraine" (reference dated September 22, 2020); Educational and Training Center of the Netherlands (ETCN) (certificate dated August 16, 2020); the results of the dissertation are used in the educational process of I. I Mechnikov Odessa National University (act of implementation of May 26, 2020).