Buhrimenko R. Infrastructure development of the retail network

Object - the process of development of retail networks and its modernization in modern conditions; the goal - development and scientific substantiation of theoretical and methodological regulations, practical recommendations for the infrastructure development of retail networks; methods - general scientific and specific; results - theoretical generalization and new solution to an important scientific problem, which consists in the development and scientific substantiation of theoretical and methodological regulations and practical recommendations for managing the infrastructure development of retail networks; novelty - the concept of infrastructure development of retail networks is substantiated; a scientific and methodological approach to the strategic development of retail networks is developed; a scientific and practical approach to the resource support of the infrastructure development of retail networks is developed; the system-integrated model of management diagnostics in the system of infrastructure development of the retail network is improved; the scientific and methodological approach to the use of marketing management tools is substantiated; a scientific and methodological approach to the formation of competitive advantages of retail enterprises is developed; a scientific and methodological approach to optimizing vector interactions of the infrastructure development of the retail network; the theoretical principles of infrastructure development of modern retail trade are substantiated; conceptual bases of application of marketing tools of interaction of retailers infrastructure interactions; the results are implemented in production and educational process.