Yukhnovska Y. Balanced development of the potential of the tourism industry of Ukraine: theory, methodology, practice

The study considers the essence of the economic category "tourism" and formulates its author's definition. The essence of the concept "potential of the tourism industry" is revealed. Summarizing the foreign and Ukrainian experience of creating cluster associations in the production and non-production spheres, the definition of the concept "tourism cluster" is formulated. A scientific and methodological approach to a comprehensive assessment of the balanced development of the tourism industry potential at different levels of its implementation is proposed. The holistic concept of balanced development of the tourism industry potential is theoretically substantiated. The concept "balanced development of the potential of the tourism industry" has been additionally clarified. Methodological provisions for the balanced development of the potential of the tourism industry are proposed and substantiated. The current state of using the resource potential of the tourism industry of Ukraine is analyzed taking into account Dnipropetrovsk and Zaporizhzhia regions. A conceptual approach to the formation of a strategy for the balanced development of the potential of the tourism industry of Ukraine is offered. The methodological tools for conducting strategic and competitive analysis of the balanced development of the tourism industry potential of Zaporizhzhia region have been improved through the use of PEST-analysis, SWOT-analysis, BCG matrix. The author carried out the comprehensive analysis and improved the approach to assessing the impact of various factors on balanced development of the potential of the tourism industry of Ukraine using the correlation-regression method. The boundary model of factors influencing balanced development of the potential of the tourism industry in Ukraine has been improved. The proposed scientific and methodological approach to assessing the formation of a tourist cluster in Zaporizhzhia region has been further developed. A scientific approach to the balanced development of the tourism industry potential of Zaporizhzhia region (based on the results of cognitive modeling) is proposed. In the research a realistic model of a tourist cluster formation in Zaporizhzhia region is developed and substantiated. The theoretical optimization model of forming the development strategy of a tourist cluster in Zaporizhzhia region and the integrated organizational and economic mechanism of its realization have received further development.