Leonov Y. Strategy for the development of the sports industry in conditions of uncertainty.

In the dissertation the important scientific task of conceptual and methodological substantiation of strategy of development of the sports industry of Ukraine in the conditions of uncertainty is solved. Effective, dynamic and process approaches to the interpretation of the development of the socio-economic system are studied. The expediency of applying a combined approach to the interpretation of the concept of "development" is substantiated, the classification of types of development of the socio-economic system is improved, which is supplemented by "uncertainty of change", according to which predicted, alternative, differential and unforeseen development are defined. Resource, target, behavioral and hierarchical approaches to the disclosure of the content of the strategy of socio-economic system development are considered. Groups of principles in accordance with which the development strategy is developed are defined. The classification of types of strategies for the development of the socio-economic system has been improved, which provides for their distribution according to the types of development according to the levels of uncertainty. A matrix of correspondence of the content of the strategy of development of the socio-economic system to a certain archetype of the strategy is constructed. The concept of strategy of development of the sports industry in the conditions of uncertainty is formed. The content of the definition of the sports industry is revealed, the structure of the sports industry is offered. The methodical approach to an estimation of a condition of the sports industry is formed and the sequence of its estimation according to which the analysis of a condition of the sports industry of Ukraine is carried out is developed. A methodology for assessing the development of the sports industry has been developed. The methodical approach is developed and the sequence of estimation of development of the sports industry is improved. The approach to the choice of the type of strategy for the development of the sports industry is substantiated. The expediency of implementing a strategy of selective influence for the development of the sports industry is proved.