Kostynets V. State regulation of economic development of the tourism and hospitality

Thesis highlights the theoretical and methodological principles of economic development of tourism and hospitality, during which the history and theory of tourism and hospitality are studied, the role of public and private sectors in providing an innovative complex in tourism and hospitality, methodological principles of state regulation of tourism and hospitality. The author’s analysis of modern tendencies of development of sphere of tourism and hospitality for what the analysis of features of development of the market of tourist and hotel services in Ukraine is carried out, the problems and possibilities of sphere of tourism and hospitality in the conditions of a call of distribution of COVID-19 in foreign countries and hospitality at the global and national levels. The author studied the process of development of tourism and hospitality in Ukraine in terms of digitalization of the national economy, during which the trends of digitalization in the field of branding of tourist destinations are studied, the peculiarities of using digital marketing tools in modern hospitality and hospitality. Modeling of tourism and hospitality development processes is carried out, as a result of which the model of development of the domestic tourism and hospitality market of Ukraine on the basis of scientific and practical approach to clustering is offered, modeling of the effect of deferred demand in the market of tourist services in a crisis. The principles of state regulation of economic development of tourism and hospitality in Ukraine have been developed, within which the Concept of state regulation of economic development of tourism and hospitality in Ukraine has been proposed, the Strategy of regulation of economic development of tourism and hospitality in Ukraine has been developed. strategic elements and goals for the promotion of sustainable development, safe and inclusive development of tourism in Ukraine and increase its attractiveness as a competitive tourist destination world-class, proposed a "road map" for the implementation of the Strategy of state regulation of economic development of tourism and hospitality in Ukraine.