Nesterenko S. Strategy of competitive development of forestry of Ukraine.

The study further develops the interpretation of the concept of "competitive forestry development" as a category of development in which the existing (potential) competitive advantages of enterprises in the long run are able to ensure sustainable socio-environmental development and regional economic profitability based on capitalization of forest assets. and innovative approaches to the effective use of financial, technological, infrastructural, labor, information and physical potential. The conceptual model of formation of strategy of competitive development of forestry which is based on necessity of maintenance of the legal, investment and innovative environment of effective functioning of subjects of forest branch and capitalization of their actives is proved. The formation of the legal environment implies the need to develop and adopt regulations aimed at creating favorable tax, customs, credit and institutional conditions for the competitive operation of the industry; the formation of a competitive investment environment involves a system of measures related to the need to attract additional financial resources, in particular: the introduction of a mechanism of state guarantees, direct long-term agreements between forestry enterprises and foreign investors on the sale of raw timber; joint agreements with local governments and agro-industrial entities; formation of non-statutory formations in the form of clusters and industrial parks; the formation of an innovative competitive environment involves a system of measures aimed at implementing various organizational, production and financial innovations, in particular: diversification of production; introduction of a marketing management system; formation of own primary and in-depth wood processing by purchasing the necessary modern equipment and energy-saving technological lines.