Object of the study: the process of development of trade enterprises in the conditions of European integration. Purpose: scientific substantiation of the methodology of organizational and economic support for the development of trade enterprises in the conditions of European integration. Methods: structural and systemic analysis, regression analysis, graphic, multivariate statistical (cluster) analysis, assessment of structural shifts, assessment of the relative competitive level index, determination of complex indicators of financial and market stability, economic and mathematical modeling, risk assessment. Novelty: for the first time, a complex of economic-mathematical models has been developed, focused on the implementation of priorities and the solution of strategic optimization tasks in the field of logistics by trade enterprises that enter the EU markets, a model has been proposed for the formation of strategic decisions of trade enterprises for their operation in the domestic market based on the identification of the equilibrium point goods and "service"/costs, the theoretical and methodological foundations of the study of organizational and economic support for the development of trade enterprises in the conditions of European integration were developed as a complex use of methodological approaches to the definition and calculation of relevant indicators, a model of the exit of trade enterprises to the foreign market was proposed, which allows solving a number of tasks, related to the determination of a specific type of goods for export; the methodical approach to identifying the commercial attractiveness of trade objects for urban and rural consumers based on the application of the Rayleigh model, the methodical algorithm for sequential assessment of the index, the speed and intensity of structural changes in trade, the theoretical basis for adapting strategic decisions of trade enterprises through the prism of achieving the goals of sustainable development, theoretical and methodological approaches to making strategic decisions in terms of the development of electronic commerce have been improved. Scope of use: in the activities of the Office of Euroregional Cooperation of the Transcarpathian Regional State Administration, the Uzhgorod District State Administration, the Transcarpathian Regional Union of Consumer Societies, LLC "Ukr-Innov Plus", LLC "1000 Dribnyts", FOP I.Y. Kovach, LLC "Ukr-Stor" Plus", LLC "Zakarpatbudtorg", in the educational process of the Uzhhorod Institute of Trade and Economics of the State University of Trade and Economics while teaching the disciplines "Commercial entrepreneurship", "Organization of retail trade", "Organization of wholesale trade", "Commercial activity", "External economic activity".
