Yehorova O. Management of trade enterprises investment activity

Object – the process of enterprises investment activity management; purpose – theoretical provisions substantiation, development of methodical and practical recommendations of trade enterprises investment activity management; methods – general scientific and specific; results – development of theoretical and methodological principles and practical recommendations of trade enterprises investment activity management improving; novelty – clarification of «investment», «investment activity», «investment potential» definitions, investments classification and investment activity structural and classification model, investment activity management conceptual model on the base of systematic approach, stochastic analysis indices system of real and financial investments efficiency, scientific and methodical approach to trade enterprises investment attractiveness express analysis, integrated assessment methods of investment development potential, scientific and methodical approach to investment development potential management and trade enterprise investment trajectory vector adjustment, methodological tools of investment risk level assessment