Skliar D. Business process management in the field of electronic commerce.

The dissertation improves the theoretical and methodological principles and develops scientific and practical recommendations for business process management in the field of e-commerce. It studies the essence and views on the interpretation of business process management and e-commerce categories and the varieties and components of business processes at the enterprise. Based on the results of the generalization of scientific points of view concerning the essence of business processes at enterprises, the study of their structure and signs of classification, the category explication of business process management was improved in terms of the process approach as a strategy and related tools to manage and improve the functioning of enterprises or value chain by constantly monitoring and optimizing business processes in a closed cycle of modeling, implementation, and evaluation. We analyzed the scientific approaches to understanding the essence of basic concepts that characterize business process management in the field of e-commerce as an object of study. It is proposed to consider the concept of e-commerce in terms of the process approach as the organization of the main business processes related to business activities through Internet technologies and platforms (e.g., contracting, communication with contractors, staff development, etc.). The meaningful characteristics and interrelations of key elements of the business process management system in e-commerce are defined, which, in contrast to the existing ones, account for the specifics of organization and management of business processes in e-commerce enterprises and the application of specific business models and management tools. The process and the vectors of transformation of the theory, methodology, and practice of e-commerce business process management under the current trends and limitations are characterized and identified, which is to strengthen the impact on enterprise development factors based on knowledge and advanced information technology. The work focuses on the actualization of the importance of e-commerce as an environment that is created and developed in order to facilitate (accelerate, increase convenience for consumers and sellers, etc.) the exchange of products. We made a list of principles of business processes management in e-commerce by developing and supplementing the existing framework of principles and fixing provisions that more fully reflect the regularities, interdependencies, and interrelationships of the management process components in this specific area. It is noted that the principles proposed in the work, as well as the procedures performed within their practical implementation, are fully consistent with the experience of global and, in particular, European market development and regulatory framework governing relations between economic entities and consumers in the sphere analyzed. We listed directions to reform the e-commerce legislation, which can improve the performance in certain aspects of e-commerce practices mentioned in the work. The list of functioning principles of e-commerce enterprises in Ukraine is determined considering the legal aspects of such functioning, which are based on the global experience of legal regulation of e-commerce and take into account the specifics of national legislation of Ukraine. The work outlines the peculiarities of economic entities' operation in the field of e-commerce in today's global environment (taking into account the experience of both foreign and Ukrainian economic entities working in this field). We assessed the effectiveness of business process management of Ukrainian e-commerce enterprises. The results showed that in Ukraine, the overall performance of these enterprises is satisfactory in terms of process coordination, adaptation to environmental change (in particular, related to pandemic constraints and surge in the online sales market), and continuous improvement, largely due to the need to adapt to changes in the environment. It is determined that the strategy is not only a way to structure and organize processes but contributes to strategic organizational changes, which are to bring management functions closer to the needs of the enterprise and increase the efficiency of business processes in the long run. A multifunctional model of e-commerce enterprise development has been developed, which takes into account the specifics of this business area. We offered the mechanism of business process management in the field of e-commerce, which comprehensively implements the principles of business process management in practice, implements the model of e-commerce development, and achieves the priorities set for the development of the enterprise through consistent improvement of business process management at the micro-level.