KORENIVSKA L. Strategic management of the efficiency of production and sales of hemp products.

The thesis substantiates theoretical-methodical and scientific-practical provisions regarding the strategic management of the efficiency of production and sale of hemp products in Ukraine. It has been proven that one of the priorities of the socio-economic development of the regions at the micro, meso, and macro levels should be the development of the hemp industry in the near future. As the historical experience of Ukraine and foreign countries shows, cultivation, primary and deep processing of technical hemp will allow solving a number of global problems in various sectors of the national economy: construction, energy, textile, food, paper, environmental, cosmetic, chemical, pharmacological; will ensure sustainable development of rural areas. A powerful scientific base for the creation of drug-free varieties of hemp, improvement of technologies for their collection and processing, partial harmonization of the legislative framework ensured a relatively dynamic development of the industry in the last decade. It has been proven that the cultivation of technical hemp by farms provides rural communities with additional jobs, ensures the flow of funds to local budgets, a careful attitude to the environment, popularizes this culture, and forms a model of family agrarian business. At the state level, measures are being taken to improve support for farms.