Buiak L. 2. Models and Technologies of Digital Transformation of the Economy

The dissertation is dedicated to an in-depth analysis, justification, and development of concepts, approaches, and recommendations for optimizing the digital transformation of the economy. Special attention is given to advanced models and technologies that ensure innovative development and increase the efficiency of economic processes. The work highlights the fundamental aspects of the digital economy and digital transformation. It has been investigated and established that among the main tools that contribute to the transformation towards a digital economy are technologies, industrial digital platforms, and high-tech productions. The challenges, drivers, and prerequisites for the digital transformation of domestic business structures are highlighted, methodological approaches to determining the level of digital transformation are analyzed, and tools for creating innovative business models are considered. The practical significance of the research results lies in the development of a software tool for centralizing and automating procurement processes in agricultural enterprises, which increases the efficiency of their activities. The use of blockchain and NFT technologies for attracting investments, as well as artificial intelligence for improving agribusiness, provides innovative opportunities for the growth and development of enterprises. The object of the research in this dissertation is the processes of digital transformation of the economy in Ukraine. The subject of the research is the theoretical-methodological, scientific, methodological, and practical provisions of the digital transformation of the economy. The aim of the dissertation is to substantiate and develop theoretical-methodological provisions, scientific-methodological approaches, and practical recommendations for the rational organization of the digital transformation process of the economy as an imperative for their innovative development. The following research methods were used within this study: dialectical; system analysis, generalization, and scientific abstraction; economic-mathematical modeling; computer simulation; graphical method for visual representation of research results. The scientific novelty of the obtained results lies in the improvement of the theoretical-methodological, scientific-methodological, and applied foundations of the digital transformation of the economy and business, which includes the design and implementation of models and technologies, digital platforms to increase the level of digital development. The most significant scientific results include the creation of a concept for a software tool for the digital transformation of agricultural enterprises, which involves the automation of data collection, processing, and visualization of all spheres of activity of modern agricultural enterprises and allows optimizing work and increasing the efficiency of both individual employees and the enterprise as a whole; improvement of the methodology for constructing multiple utility functions based on the six-segment cloud market scenario and the methodology for developing and adapting software at the enterprise; further development of the concept of digital transformation of agricultural enterprises and software tools for digital transformation of agriculture. The practical significance of the obtained results lies in the wide possibilities of using the developed theoretical-methodological and scientific-methodological provisions, practical recommendations regarding the digital transformation of the economy and domestic business structures for their innovative development and strengthening competitive positions. The successful achievement of the set tasks is evidenced by the conclusions drawn and the proposals formulated. The scientific-methodological, organizational, and practical recommendations of the dissertation regarding the organization of the digital transformation of the economy as an imperative for its innovative development have been taken into account by the Department of Digital Transformation of the Ternopil Regional State Administration in the context of solving the tasks of digital transformation of the region's economy and its sustainable development (reference No. 5-01/61-2485 dated 14.05.2024) and in the activities of business structures, in particular: at LLC "Agrocompany "Druzhba" (Reference No. 100524 dated 10.5.2024), LLC "Mriya Farming Ternopil" (Reference No. 240522 dated 22.05.2024). The main methodological provisions and results of the dissertation, which constitute scientific novelty, are used in the educational process of the Faculty of Computer and Information Technologies of the Western Ukrainian National University in teaching the disciplines "Digital Technologies in Business", "Digital Economy", "Information Systems and Technologies in Management" (reference No. 126-27/1325 dated 27/05/2024).