Kovbatiuk H. Management of processes of information and innovation support of foreign trade activity of enterprises in the conditions of sustainable development

The thesis is devoted to solving the problem of developing theoretical and applied principles for the formation of a system for managing the processes of information and innovation support of foreign trade activities of enterprises and applying its tools in the context of sustainable development. A clear division of the essence of the concepts of ‘international trade’, ‘foreign economic activity’ and ‘foreign trade activity’ is made, the interpretation of which is often interchanged or generalized in scientific sources. It is established that the use of such criteria as levels of management and interaction (macro-, micro-level), regulation of activities between entities and the range of relationships (commodity exchange or other activities in the foreign market) allows delimiting the scope and scale of activities and specifying their types. The author substantiates the need to introduce into scientific circulation the definition of ‘information and innovation support of foreign trade activity’, which is a set of measures and technologies aimed at using information and innovation resources to optimize the processes of foreign trade activity, including the introduction of modern information systems, analytical tools, e-commerce, digital platforms and other technologies to increase the efficiency of trade operations, improve marketing and promotion of goods and services. The article discloses the essence, role and place of information technologies and innovations in the management of foreign trade activities of enterprises. The most demanded and used by foreign trade enterprises information and innovation technologies of today. Based on the results of the diagnostics of the current state of trade relations by types of trade flows, it was found that the country's strategic efforts in the field of foreign trade relations are aimed at diversifying export markets, reducing dependence on energy imports and strengthening economic ties with the EU and other partner countries, taking into account sustainable growth. The share of medium-tech (by 7%) and high-tech (by 1%) industries in the structure of Ukrainian exports decreased. The increase in the share of exports of primary products and raw materials (by 3%) confirms Ukraine's status as a raw material country. In order to increase the use of Ukraine's export potential, it is necessary to increase the share of exports of medium- and high-tech products. Detailed attention is paid to the analysis of the peculiarities of the development of foreign trade activities of Ukrainian enterprises that occupy leading positions in their sectors of activity. The theoretical foundations have been refined and expanded in terms of the peculiarities of managing the processes of information and innovation provision as the main component of sustainable development, which consists in the synergistic relationship between the information and innovation components, and is formed both under the influence of a number of challenges in the management of information and innovation processes and opportunities for the use of information and innovation. The classification of factors influencing the management of foreign trade activities of enterprises by levels of management and by the nature of influence has been improved. The internal micro-level factors are classified in terms of six groups, and the external - meso-level (regional and sectoral), macro-level and mega-level factors are considered in terms of the main seven groups. A system for managing the processes of information and innovation support of foreign trade activities of enterprises in the context of sustainable development has been formed, which increases the efficiency of management by taking into account such aspects as innovation and digital technologies, as well as economic, environmental and social challenges of sustainable development. The main components of the system are the management functions of enterprises in the field of foreign trade, namely, assessment of opportunities or export potential of an enterprise, analysis of foreign markets, assessment of factors of influence, compliance with the conditions of sustainable development; optimization of international logistics, which is an important component of the price of export goods and a key aspect of foreign trade; assessment of the efficiency of management of information and innovation support of foreign trade activities of enterprises. The article develops an algorithm for solving a modified transport problem, which ensures the convenience of its application and is an important element of the modern management process, and a methodological approach to assessing the efficiency of the system of management of information and innovation support of foreign trade activities in the context of sustainable development.