Makhynia S. Rural Tourism as a Factor of Socio-Economic Development of Rural Areas

The modern dynamic rhythm of life, urbanization, and the rapid development of high technology and communication tools create conditions that encourage the search for quiet and authentic forms of recreation. In this context, rural tourism is gaining special importance as a destination that unites people with nature, cultural traditions and the authentic atmosphere of the countryside. In Ukraine, this type of tourism has been actively developing over the past decade, emerging as an independent business sector. Rural tourism meets the modern demands of society for sustainable development, as it contributes to the preservation of natural resources, the maintenance of cultural traditions and ecological balance. Ukraine has all the necessary conditions to become one of the leaders in rural tourism, integrating these advantages into the global tourism market and providing new opportunities for socio-economic growth. Rural green tourism helps to reduce unemployment, creates opportunities for entrepreneurship and self-employment among villagers, increases local budget revenues, and stimulates infrastructure development. Therefore, the development of rural tourism is of great strategic importance for Ukraine's economic growth, especially given the problems of high unemployment in rural areas and negative demographic processes.