Dubinina M. Strategic Planning at the Machine-Building Enterprise (upon the model of domestic engineering)

A subject of the study is the theoretical and methodological basis for strategic planning as well as working out a business strategy. An objective of the study is working out methodological and methodical approaches to building up the business strategy and mechanisms for its realization under new conditions of the economic management. Method of the study and apparatus include traditional scientific methods of the logical summarization , system and economic analysis, synthesis, sample survey. Theoretical and practical results are as following: deepening and developing the present methodology of the strategic planning and working out strategies at industrial enterprises with account of specific features of the economics in Ukraine under transition to the market relations and building up the market mechanisms such as the market segmentation of household appliances; the method for evaluation of the financial situation at the industrial enterprise is proposed; some basic lines of the financial policy which have the real practical value and can contribute to the business efficiency improvement are worked out as well as recommendations for building up the strategy to facilitate the enterprise's adaptation under the market environment and its products competitiveness increase. The scientific novelty is providing the system approach to the working out and development of strategic plans, analysis the business strategy, setting up the aims and tasks, defining the strategic zones of economic management and strategic economic centers which would make it possible for home commodity producers to respond and act in a proper way in the period of building up in Ukraine the economy of the market type. The degree of implementation - the basic results have been implemented at the enterprises of group "HOPD", the annual economic effect being 1618.4 thous.hrvn. The results of the study are published in 10 scientific works, 5.0 c.pr.sh. in total of which 4.5 belong to the author. The field of application - enterprises of machine building industry.