Gorobets' I. Stimulation and motivation of investment aktivity of industrial enterprises

The object of research is enterprises of the main branches of industry. The goal of the research is the theoretical grounding of the stimulation complex system and mechanism of industrial enterprises investment activity motivation forming, and the development of methodical recommendations as for determining of the economic effectiveness and optimization of investments.The methods of research and the facilities are the provisions of economic theory, laws of market economy functioning, some philosophical laws, legislation and normative acts of Ukraine; there were applied the methods of economic phenomena systematic analysis, methods of technical-and-economical analysis, of planning and forecasting, methods of mathematics statistics, calculation-analytical elements of decision-making theory. The calculations were done using calculation facilities. Theoretical and practical results consist in the fact that there were developed and grounded the complex system of the most important stimulation elements, th e functioning process of the industrial enterprises investment activity motivation mechanism; methodical recommendations as for information basis creation for construction of investment financial plan; recommendations as for forming of the investment project financial plan; methodical approach as for optimization of an enterprise investment decisions-making process. The scientific novelty consists in the providing of the complex approach to the forming of motivation mechanism and of the investment processes stimulation system, their formalization and optimization. The developed approaches, methods and the received results comprise the theoretical and methodological grounds of perfection of industrial enterprises investment activity motivation and stimulation mechanism in the processes of market economy progressive development; they allow to ground the decisions made as for preparation, optimization and fulfillment of investment projects. The level of implementation. The conclusions and proposals have been con sidered by financial and economic services of such enterprises as JSC "Donetsk plant "Prodmash", JSC Radon, by the main economic department of Donetsk regional state administration, which have accepted the developed recommendations. The usage of the recommendations has allowed to reduce the expenses of resources and time for business-plans preparation. The sphere of application is enterprises of different branches of industry.