Reznik V. Social-psychological modelling of customers' behaviour in the process of marketing activity.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U001493

Thesis Registration Form

0400U001493.pdf

Applicant for

Specialization

  • 22.00.04 - Спеціальні та галузеві соціології

26-05-2000

Specialized Academic Board

Д 26.229.01

Institute of Sociology of the National Academy of Sciences of Ukraine

Essay

The basic models of theoretic conceptional modelling of customers' behaviour and their theoretical principles spread in the world practice of marketing are being analysed and systematized. Established that the most optimum management under today's conditions is social-psychological complex variety of this modelling. Conceptional principles of dispositional modelling of customers behaviour are substantiated taking into consideration home outs.

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