Podolkova S. Realization of means of communicativity in scientific-technical texts (on the material of technical advertisements and abstracts of scientific-experimental articles)

Object of research: texts of technical advertisements and abstracts of scientific-experimental articles. Aim of research: identification of ways and means of communicativity realization in these texts. Methods of research: comparative-typological, communicative units modelling, structural, pragmatic and statistic analyses. Theoretical and practical results and new positions: classification of scientific-technical texts; systematization of epistemic and linguistic means of influence on addressee; identification of means of expressivity and emotionality in technical advertisements. Subject and level of integration: methodical recommendations to stimulate effective transmission of scientific-technical information, planning to improve. Sphere of using: technical translation.