Braga I. The language representation of the state image in the press of Ukraine (the end of 1970th - beginning 2000th)

Оbjeсt: language units used for creating of the state publicistic image. Тhе рurроsе: systematization and description of the devices and means used in creating of the state image depending on the socio- and pragmalinguistic parameters. Меthоds: descriptive, comparative, component analysis, modelling. Тhеоrеtісаl sіgnіfісаnсе: the way of analysis the state publicistic image is offered and value theory is deepened. Рrасtісаl vаluе: in revelation of value language models the use of which contributes to the value orientation. Nоvеltу: the principle of multiaspect presentation of the language resources is applyed. Sphere of use: comprises teaching courses "Lexicology", "Stylistics" and in lexicographical practice.