Zelins'ka O. Lingual Characteristic of Ukrainian Advertising Texts.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U001351

Thesis Registration Form

0402U001351.pdf

Applicant for

Specialization

  • 10.02.01 - Українська мова

12-04-2002

Specialized Academic Board

Д 64.053.03

Kharkiv National Pedagogical University named after H.S. Skovorody

Essay

The thesis centers on the semantic and structural organization, and the main models of modern advertising texts created in Ukrainian language; the graphic and phonetic features have been analized, the specific parts of speech usage has been considered, the sentactic organization of the advertisemens hsa been characterized, the lexical peculiarities and the role of idioms in advertising have been studied; the language means relevant to the achivement of the communicative and pragmatic purpose of advertisements have been defined.

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Files

Aref.doc

end.doc

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