Zhukova N. Development of the marketing system of tourist services

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U000190

Thesis Registration Form

0403U000190.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

24-12-2002

Specialized Academic Board

К 11.055.01

Essay

The enterprises of tourist branch.The purpose: is forming of complex system and methodology of use the marketing on tourist enterprises in modern conditions. Methods of research - scientific and empirical receptions of economic sciences. A scheme of optimization of the tourist enterprises marketing activity on the basis of adaptation of the marketing complex "10 P" and of formation of the queueing system is offered it allows the enterprise to optimize its activity. Sphere of using: of the enterprises of tourist branch, in the economic faculties of high schools are considered.

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Files

diss--diss.doc

Автореферат Жукова.doc

Обложка автореферата_Жукова.doc

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