Akif J. Trade enterprise activity management efficiency increase.

Questions of development of strategy of increase of a manage-ment efficiency by activity of the trade enterprises.The purpose: organization-economic maintenance of process of perfection of control system of the trade enterprise. Methods of the economic analysis.The reorientation on the cyclic circuit of management ba sed on wide use of marketing and economic methods is offered. The system of parameters of efficiency of activity of the enterpri-se is critically appreciated, the necessity of its expansion with the help of addition by the analysis of a financial condition of the enterprise is proved. The necessity of application of management " upon weak signals " is proved and the toolkit for an estimation of influence of an external environment on activity of the trade enterprise is developed, in its basis the estimation internal is fixed and external is brave. Sphere of use: the trade enterprises.