Mytchenok O. Rapeseed and processed products marketing economics in Ukraine

The research deals with the problems of functioning of rapeseed and processed product market in Ukraine. Mechanisms of market development and efficient functioning are analyzed, ways to improve demand, marketing, competitiveness of products and branches, usage of production factors are discussed. Obstacles of investment and rapeseed utilization increasing in Ukraine are defined. A concept of the rapeseed and processed product market, infrastructure, information system, management improvement and development is proposed; the strategy of rapeseed, rapeseedoil and other product production and trade is worked out; the mechanisms of economical interest protection of participants of rapeseedoil and fats complex are proposed.