Motuzenko B. Socio-cultural aspects of manipulation impact

The thesis is devoted to conceptualization of concept manipulative impact in sociology theory as a strategic act, specific method of execution of social communication. In this work it has been determined sociological specific character of a described phenomenon, reasons and mechanism of its execution; the principal elements and terminological field of its consideration have been determined. Together with functional characteristics of manipulative influence in the work it has been investigated the socio-cultural aspects of this phenomenon which are apparent from socio-cultural nature of social communications - characteristics of communicative act in which the influence, specific character of a language and discourse are realized as an environment of influence, and consequences of manipulations technology in their socio-cultural meaning.