Kitchun V. Marketing goods policy of cars market operators

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001353

Thesis Registration Form

0403U001353.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

04-04-2003

Specialized Academic Board

К 35.052.03

Essay

The object of research is management of marketing activity of the operators of the market of cars, purpose - development of theoretical rules and practical recommendations concerning marketing commodity policy of the operators of the Ukrainian automobile market. As the directions of maintenance of marketing commodity policy of car distributors, are determined consumer tests of automobiles, adaptation them to local conditions of operation, segmentation of the market, certification of vehicles. Sphere of use - enterprise and organization.

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Files

AREF.doc

DodatokA.doc

DodatokB.doc

Rozdil C1.doc

RozdilС3.doc

RozdiС2.doc

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