Object of research - investment process of wine-making enterprises. The purpose of research - development of offers concerning priority directions of wine-making enterprises investments, creation of effective mechanisms of increase of their investment attractivness and formation of wine-making enterprises investment strategy. The method of research - the index, dynamic, structural analysis, a grouping, sliding average, correlattion-regression, monographic, modelling. Theoretical and practical results - are considered theoretical aspects of economic essence of investments, and also their scientific classification is specified and added; the system of parameters of an estimation of economic efficiency and social effect of wine-making enterprises investments process is offered; economic conditions of wine-making enterprises investment process where it is considered investment and organizational-economic aspects are investigated; the structure and structure of cumulative, real and financial investments wine-making the enterprises, and also efficiency of real, financial investments and process of investment wine-making the enterprises are investigated; influence of separate factors on efficiency of investment wine-making the enterprises is revealed; investment appeal wine-making the enterprises of the Odessa area is investigated; Are developed on prospect of a parity(ratio) of real and financial investments, capital, innovational and current investment and own and extra sources of their financing, proceeding from desirable factor of profitability of investments; prospects of development and priority directions of investment wine-making the enterprises are proved; mechanisms of increase of investment appeal wine-making the enterprises are proved. Novelty inculcate - is added and specified classification of investments by the following attributes: under forms of restoration of the basic means, on strategy of management, on market strategy, on macroeconomic value; methodical approaches to an estimation are advanced: efficiency of cumulative investments through the offered system of parameters of an estimation of economic efficiency and social effect of investment process, and also investment appeal through specification of parameters of an estimation of perspectivity wine-making branches; for the first time the carried out(spent) complex research of efficiency of investment wine-making the enterprises; investment strategy wine-making the enterprises of the Odessa area in which parities(ratio) of real and financial investments are established, capital, innovational and current investment, and also need(requirement) for investments for a cut(section) of their kinds and forms is proved; Priority directions of investment wine-making the enterprises in a cut(section) of directions, forms and concrete kinds of investments are established. Essence of introduction - results of research take root into practical activities by Central Administrative Board of Agriculture and Foodstuffs of the Odessa State Regional Administration. Sphere of use - the wine-making enterprises.
