Moiseev V. Marketing management of the production diversification at an industrial enterprise.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001610

Thesis Registration Form

0403U001610.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

16-04-2003

Specialized Academic Board

К 11.055.01

Essay

The production diversification at industrial enterprises. The purpose: the elaboration of recommendations on realization of the marketing management of the production diversification process at an industrial enterprise. The methods: logical generalization, a factor, situational and economic analysis. It was suggested: the mechanism for realizing the strategy of the production diversification in the system of marketing management of this process at the industrial enterprise; the methods for using the market abilities of the enterprise when realizing the production diversification; the model of production diversification in the marketing system when introducing a new product into the market. Sphere of use: enterprises in different industrial branches.

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Files

AREF.doc

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Diser--Введение.doc

Diser--Литерат.doc

Diser--Содерж-2.doc

Diser--заключен.doc

Diser--нов-р1.doc

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Diser--титул1.doc

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авт-рис1.doc

авт-рис2.doc

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