Yakovlev D. Mass media's role in the forming of political reality

Object - mass media as sociopolitical institute; purpose - definition of a role of mass-media during designing a political reality; methods - the analysis and synthesis, a comparative, critical-constructive, structurally-functional, descriptive method, system, actional, information, semiotics approaches; novelty - it is carried out politological analysis of mass-media in structure of political authority, political dialogue and during designing a political reality; results - mass-media carry out a role of the initiator and the catalyst of political dialogue, have political authority, represent itself as the subject of designing of a political reality; it is introduced in research sphere, into training courses on theoretical and applied political science; fields - vocational training, the theory of politics, political practice.