Ivanova R. Forming of Pricing Strategy at the Enterprises of Light Industry

Object of research: processes of pricing on production of the enterprises of a light industry of Ukraine; the purpose of job: generalization and development of theoretical and methodical bases, and also development of the practical recommen-dations concerning formation of price enterprise strategy of a light industry in view of uncertainty of external environment; a technique of research and equipment: a method of generalization, com-parison, analysis and synthesis, statistical methods of processing dataset, economic-mathematical modeling; methodical and practical results: a complex technique of a sequence of stages forma-tion of price strategy of the enterprise; the me-thodical approach to a correcting of the prices on the goods of a light industry in view of influence of inflationary processes; definition of the factors, which influence formation of price strategy of the enterprise; a technique of an establishment of a base level of the price in view of reaction of the consumers and strategy of the competitors; Method of strategic positioning of the competing enterprises; the generalized classification of kinds of price strategy of the enterprise; the practical meaning of the received results is, that the intro-duction of results of job will assist strengthening of a market position of the enterprise and increase of its competitiveness; a subject and degree of in-troduction: development the jobs, embodied in practice, native enterprise "Atlant" sewing factory "Elite", native enterprise firm "Harmony", native enterprise firm "Reglan", joint-stock company "Turbogas"; sphere of the practical use: the indus-trial enterprises, educational process.