Pavlenko I. Creating of organizational structure of marketing management in enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001839

Thesis Registration Form

0403U001839.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

22-05-2003

Specialized Academic Board

К 26.058.01

Essay

This thesis provides researching about creating and forming of organizational structure of marketing management (OSM) in enterprise. Frame covered by this thesis consist of theoretical and methodological basics of creating OSM, the ways of defining marketing as subject of enterprise planning, analysis of marketing structure in domestic enterprises, and dependencies between OSM and enterprise success. Concept of structure creation grounded here, also with impact factors of internal and external environment that affect enlargement and duration of marketing activity. Developed functional model of marketing and defined OSM quantitative characteristics algorithms.

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Files

aref.doc

Павленко И.Н.-01.doc

Павленко И.Н.-02.doc

Павленко И.Н.-03.doc

Павленко И.Н.-04.doc

Павленко И.Н.-05.doc

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